1. SSL Certificates help to ensure website security
You must have come across the message ‘This website is not secure’. Most of the users tend to close the respective browser tab on seeing this message. That’s because we all are looking forward to browsing safe websites. HTTPS comes into the picture here. The S here implies that the website is equipped with an SSL Certificate.
Through this certificate, it becomes possible to prevent security breaches on websites. It provides you with secondary authentication as the PKI (public key infrastructure) helps in sending information only to the respective server and the data is not accessible from any other device on the same server.
This certificate works as digital documentation that verifies the credentials such as the certificate holder, their serial number, and expiry date along with the signature of the certificate-issuing authority.
It has become even more important now because of the 2017 announcement by Google that it will flag websites that do not have an SSL certificate. Google will show a message in the address bar saying “Not Safe” for the websites without the certificate.
2. 
It enhances the search engine ranking for your website
To ensure safe browsing for the users, Google will improve the search engine ranking for the websites with SSL Certificate. HTTPS will be used as the SEO ranking parameter. As a result, it is advisable that you install the SSL certification for your website right away if SEO is a major concern for you. (which obviously would be)
3. Your customers will see you as a trustworthy brand
Even if you are not an e-commerce website, SSL certification is a must. If your customers cannot trust you, they would not visit your website or buy from you. One of the factors that can enhance your website traffic is showing your customers that you care for their security and an SSL certificate is the best way to do so. The good part of an SSL certificate is that it does not burn a hole in your pocket and is quite simple to execute. Once you have installed it, your customers will see you as a professional brand and build your brand reputation in the digital world.
4. SSL certification improves the speed of the website
Previously people used to think that installing an SSL certificate would lead to slow loading of the website. That’s a myth. The fact is that HTTPS makes your websites load a lot faster, thereby improving the website performance. This, in turn, improves search engine optimization and helps you in internet marketing.
5. The user experience becomes better on HTTPS websites
There’s a lot of awareness among your customers regarding the significance of website security. Most of the time, your visitors would be apprehensive about protecting their personal information. If your website has an SSL Certificate, it eliminates this fear and improves its user experience manifold. For e-commerce sites, this holds particularly true as the customer would not be scared to make any payments on a secure site. Ultimately, it will improve your conversion rate and boost your business growth too. Therefore, the ROI of the security certificate is quite impressive.
6. It helps to encrypt sensitive information
By building a secure website, you are able to encrypt all the sensitive information that is transferred between two computers and from a computer to a server as well. This information can be anything ranging from credit card details, passwords, bank account numbers and other financial information. SSL certificate prevents the leakage of this data and keeps your information protected.
