What is Social Engineering? [Video]

Do you ever wonder why cyber scams are so effective?

While some of these attempts seem so easy to spot for many of us, there are so many that take the bait. To improve their efforts of success, scammers, or at least the good ones, rely on social engineering techniques.

Social engineering is the art of manipulating someone into divulging sensitive information or making critical security mistakes. By incorporating certain words or phrases into their text, email, phone call, or even an in-person conversation, the scammer can greatly increase their chances for a successful attack.